This adaptive media campaign begins with automatically generated content (without viewer input). We call this the "teaser" phase as it grabs the viewer's attention by including profile-driven content such as the viewer's location and the current date. Research shows this to be very successful in generating ad awareness. The second phase of the ad uses viewer choices and profile data to create a personalized video.
To see a live demonstration of the ad created in real-time:
1. Choose a location or select "Auto" to include UK geo-targeting information (if available)
2. Choose the date to appear in the campaign as the "current date".
The campaign ran through March, and date options are restricted to the campaign dates.
3. Press "Preview" to see the live home insurance ad.
If you wish to find out more about the Nationwide Home Insurance campaign created by
Real Time Content, please visit the case study at www.realtimecontent.com